My favourite lipstick colours for this time of year are generally either browns or deep reds. I will occasionally throw in a regular nude or bright red to mix things up a bit.
One of my most worn colours from last year has carried over to this year. I first saw "Grace" on Youtube videos from FashionRocksMySocks and SuperBeautyNerd and noticed how beautiful it looked against their pale complexions. It is a beautiful deep red colour that really does suit even the most snow white of girls. My only negative would be that the matte finish is ever so slightly drying after a few minutes of wear.